the Group participates the 15th China (Shenzhen) International Cultural Industries Fair (ICIF)

The 15th China International Culture Industries Fair (ICIF) was held in Shenzhen from May 16 to 20 .In the Anhui Pavilion with the theme of “Better Anhui,Better the future with science”,Anhui Xinhua Distribution Group ,demonstrated the new achievements and highlights of promoting the deep integration of culture and technology and creating a digital platform enterprise dedicated to people’s lifelong learning and education under the theme of “U shared Bookstore”、“Beautiful Science Digital Textbook”.The display attracted visitors from all over China.On the morning of 18th,Yu Aihua, minister of publicity department of Anhui provincial Party committee visited the group exhibition area.

Walking into this year’s exhibition area , "the world's first shared Bookstore receiving 5000000 borrowing and returning orders" came into view. Staff members are skillfully showing readers the borrowing process of "Wisdom Study" APP. They turn on their mobile phones and scan them. It takes only a few seconds to bring their favorite books home free of charge. "I hope there will be such a bookstore in front of my house, so that I can read my favorite books without walking long distances." A Shenzhen citizen said after visiting the exhibition area of the group shared bookstore.

At the exhibition ,the intelligent reading point of shared reading club has been widely welcomed at the exhibition. As an extension and innovation of the shared bookstore, the intelligent reading points of the shared book club open up the last kilometer from books to readers by putting the intelligent borrowing and returning equipment into the government units and community streets, providing 24-hour convenient self-service of borrowing and returning books. The introduction of this mode has attracted extensive attention from many local governments and cultural institutions, and 58 local government departments in 13 provinces have expressed their intentions to introduce this mode. At the same time, more than 30 cultural institutions have expressed their willingness to cooperate with the group to promote this mode. Yu Aihua also gave full affirmation to the mode during the group exhibition area inspection and hoped to promote it in the whole province. Local governments in Shenzhen, Guangzhou, Xuzhou, Changzhou and Jiujiang also showed great interest in this mode, and expressed that they would actively introduce sharing intelligent reading points into the construction of local public cultural services. 

On the other side of the exhibition area, there are wonderful contents of beautiful science digital textbooks rolling on the big screen. The beautiful video has attracted many audiences in the exhibition hall. Everyone is amazed at the charm and beauty of the technology in front of them. 

 Beauty of Science is an international brand of science education and science culture under the joint investment of Wanxin Media, Saif Partner and New Oriental Education.Through the international leading technology of scientific visualization, science and art are integrated across borders. Beautiful science provides quality education products and services for schools and families, pays attention to children's curiosity, and guides children to discover the beauty of science. The digital textbook "Beautiful Science Teaching Platform", which is matched with the textbook of Primary School Science, is devoted to making every school's students receive fair and high-quality science education. It has been applied in more than 2500 schools nationwide.

During this year’s expo, Guangming Daily and Economic Daily jointly released the list of the 11th Top 30 Cultural Enterprises in China . For the 10th time, the group was recognized as "Top 30 Cultural Enterprises in China". The group won the "15-year Trade Contribution Award of China (Shenzhen) International Cultural Industry Exposition" awarded by the Organizing Committee. This award is a new award for this year's expo.It’s aimed to commend the enterprises, institutions and important purchasing enterprises at home and abroad which have made outstanding contributions to the development of cultural industry in China.